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Advertising Managerial Goals and Objectives BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Setting communication and media objectives BOOK CHAPTER published 7 December 2022 in Advertising Media Planning |
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How marketing objectives affect communication planning BOOK CHAPTER published 7 December 2022 in Advertising Media Planning |
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The Davis Group BOOK CHAPTER published 18 December 2014 in Cases in Advertising Management |
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Nutrition Education with Children via Television: A Review JOURNAL ARTICLE published June 1981 in Journal of Advertising |
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Advertising Planning BOOK PART published in Cases in Advertising Management |
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Personal Management BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Advertising Management Trends BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Advertising Management Concerns BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Advertising Management Opportunities BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Advertising Personnel Management BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Foundations of Advertising Management BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Advertising Personnel Management: Specific Approaches BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Advertising Management Ethics and Social Responsibilities BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Culture of Advertising Management, Administration, and Leadership BOOK CHAPTER published 18 December 2014 in Advertising Management |
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Creative Strategy: A Management Perspective JOURNAL ARTICLE published December 1983 in Journal of Advertising |
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Making TV a Two-Way Street: Changing Viewer Engagement Through Interaction BOOK CHAPTER published 26 September 2015 in Kellogg on Advertising & Media |
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Marketing Research and Knowledge Development: An Assessment for Marketing Management. Myers, John G., William F. Massey, Stephen A. Greyser. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1980 JOURNAL ARTICLE published June 1981 in Journal of Advertising |
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Depth versus Breadth Strategies for Global Brand Image Management JOURNAL ARTICLE published June 1992 in Journal of Advertising |
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Creative Management. Marsteller, William A. Chicago: Crain Books, 1981. 153 pp JOURNAL ARTICLE published March 1983 in Journal of Advertising |